Leaving a fashion legacy

What legacy would you like to leave behind? A rather profound thought, especially in context of the fashion industry, which is often perceived as superficial. We frequently ponder and discuss this at length. To check in. Are we stil on a path to leave the world a little better than we found it?

Over the course of three generations in the fashion industry, we’ve experienced many changes. Change is constant. One has to adapt to stay relevant. The process can be rather destabilising, but a shared value system is the one common denominator that ties even strangers together.

It’s a way of living, of interrelating with and appreciating beauty in everything around us. It’s how we build authentic relationships.

The legacy we hope to leave behind is a platform where people are liberated from preconceived ideas. Free to explore their individuality. To question their style choices in a responsible way and to find their voices in the clothes they enjoy to wear. To make dressing fun. To always remember: quality trumps quantity.

We undertake to stay true to the est. heritage of simplicity, quality and beauty. It’s a lifestyle choice.

Este & Leana



Alysi’s SS15 colllection represents a casual elegant vibe with sporty allure, featuring sweatshirts combined with pleated skirts, long cardigans with flared skirts and crop tops with pinstriped pants.

// LOOK 1

Alysi tennis-inspired print tunic top
Dondup black distressed denim

// LOOK 2

Alysi tennis-inspired knife pleat skirt
SET knitwear sweater

// LOOK 3

Alysi Match Point limited edition T-shirt
Alysi striped shorts

“There’s nothing interesting about looking perfect – you lose the point. You want what you’re wearing to say something about you, about who you are.”
Emma Watson


Snyderskloof Karoo Cottage

For an authentic escape from the hustle and bustle of big city life, pack a few lightweight cotton pieces (the mercury is known to reach exceptional heights) and head to a hidden gem in the heart of the Klein Karoo. Snyderskloof Karoo Cottage is situated on a farm, 24 km from Matjiesfontein. Secluded and completely private, you will experience true Karoo tranquility. Take a moment to indulge in the luxury of space, silence and simplicity. Hikers and cyclists are spoiled for choice with majestic mountains to explore. Expect bright starry nights, magnificent views, picturesque sunrises and the most mesmerising sunsets.

Visit for more information


Alysi is the latest addition to the est. collection. This Italian brand embodies a playful nature with fun pieces for the curious woman who likes to experiment. Alysi is an attitude. Contemporary, eclectic and refined, it turns the everyday mundane into a sophisticated affair.

M is for MESH

A more low-key approach to the sheer trend, as seen in this dress from our Oui collection. Also favoured in the current sports luxe look.